Selected projects

Amazon Prime Student campaign

Amazon Prime Student is a membership program created for higher education students. The membership includes free Prime Delivery, Prime Video, gaming and more.

Amazon approached us this year for their Prime Student winter semester campaign. This campaign was aimed for all new students starting in these difficult times where studying is a still a confusing hybrid between physical and digital. But, no matter what, the students will be #readyforit with Prime Student.

Amazon's incentive was to give away two grand cash prizes and more from their sponsor Microsoft Surface to those who sign up. We wanted to visualise the hybrid between physical and digital world. For this, we envisioned the students playing as themselves in a video game aiming to win the grand prize while collecting all the Prime Student benefits.

The outcome was a VFX composited commercial with an entire 3D designed game and a 3D representation of the main actress modelled. The end result is a dynamic, bright, VFX advertisement that was broadly successful across the DACH region.

  • Client: Amazon DACH
  • Agency: Moonbase
  • Creative Lead: John Salinero & Danilo Schoebe
  • 3D Generalist: Ranjeet Jagtap & John Salinero
  • Art Direction: Danilo Schoebe
  • Post Production: Danilo Schoebe

VFX, 3D production, Character rigging, Compositing, Post production

Selected projects